No website design lasts forever. Despite your website designer's valiant efforts, even the most impressive layout will start to look tired and old after a few years.
The first thing you'll notice is its appearance. The bold stripes that grabbed your attention in 2009 will start to look like eyesores and those flashing buttons maybe don't seem quite as cool as they once did.
Then you start to notice limitations to your navigation and the functionality that once impressed visitors now feels a little restricted.
So how do you get the most from your website design?
The first thing to do is talk to your website designer. If they're any good they will have tackled the same problem for other companies and while each website design should be unique to that particular business, some tried and tested ideas should be considered.
Here are some of the elements you'll need to factor into your website re-design;
What is the end goal?
Before you get started, you need to consider the reasons behind your decision to redesign your website. Strategic planning is essential if you want powerful results, so take the time to browse sites, assess your competition and most importantly, ASK YOUR CUSTOMERS!
What works best for your audience?
This follows on from the last point. Since your last web design you have the benefit of experience. Solicit customer feedback to see what areas of the website are working and what needs attention.
How can you simplify navigation?
Revisit the hierarchy on your website to see if it presents information in the most easily-digestible manner. Make the most important navigation clear and obvious, while hiding less critical information elsewhere on the site.
How can content be improved?
The words and images on your home page are essentially the shop assistants in your store. If they are clumsy and confusing, the chances of you making a sale are reduced significantly. Investing in a professional Copywriter may be the smartest move you make, as it will attach professionalism to your brand in the eyes of your customers.
Does the design represent your business?
Blue and yellow stripes are great if you're selling your services as a professional clown, but they're not so good at representing your accountancy business. Colour charts are easy to find online, so make sure you check hues before you use.
Is your website design SEO-friendly?
Your website can look as pretty as a picture, but nobody can find you, it won't make a pinch of difference. Improving your content is the best way to achieve SEO success, but there are plenty of other ways to get your word to the herd. Consider using an SEO expert if you're serious about getting results.
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