Tracking changes made to your web site is necessary so you can trace back, with the help of a website design company, the significant changes that either led to a bump in traffic or a dip in visitor gridlock. This helps you identify why you possibly lost 25% of your traffic in Q1 of this year. If historically, you showed the same pattern then you can pinpoint other reasons other than the structure of your website or you're marketing strategies. Maybe, you can chalk the past quarter as an off-season in terms of purchasing trends.
Why track changes
For example, Google has a tool in its Analytics called Annotations. They are basically "bread crumbs" that allows you to find your way back with all the modifications the website design company has introduced into your website. Say six months ago you launched an aggressive marketing campaign for brand awareness which includes mass e-mail, Press Release, link-baiting, and social media engagement. Then when you study your analysis, you find that there is an increase in traffic by about 45% six months ago. If you did not take notes, you would be scratching your head about the reason why.
Recognizing shifts and movements
A year from now, you will not remember that you are now reading this article. But when you make a note on your organizer or calendar that at exactly this time, you are here in front of your computer reading this post; it will jolt a dormant memory. How exactly did the web design company change the layout and SEO structure of your site? Altered the color? Changed the content to make it keyword-rich? Eased up on the use of Flash animation and mystery meat navigation, particularly on the front page? Did you launch a PPC advertising campaign or unleash a viral video? What are considered as your lean months and what are the months when your sales are off the charts?
Improving your site
Did all these changes contribute to greater traffic or not? What could be the reasons why? Should you think about making new changes again? See? It's now easier to track where you may have committed a mistake and make the necessary corrections. A good website design can integrates a metric of its own, one that is more comprehensive than Google's Annotation. Regardless of the tool used, what matters is you can have the data needed to pinpoint the problem and come up with a solution.
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