There are some important factors to take into consideration when deciding on your QR Code placement strategy. Here are four questions you can ask yourself to help you to establish where you should concentrate your efforts. Carefully answering these questions can mean the difference between whether your efforts will be wasted, or a possible increase of traffic to your website via these codes and increased profits.
1. Do you want to educate your market about some aspect of your product or service? Perhaps the usefulness of your product isn't well known and a short video or info-graphic, which is accessible through your QR code might just do the trick of educating your market on the run!
2. Do you want to enhance your image from the "trust" standpoint? For instance, if your business provides baby supply bags for new mothers, trust may be a major factor for your market when choosing a product like yours. You can often build trust in this market by providing useful and reliable information about parenting (the information provided doesn't necessarily always have to be about your specific product).
3. Do you want to build anticipation and excitement for a major launch you're planning? Sending out little clues that are videos or images or even voice recordings can really help to excite your audience and can be relatively affordable by using QR codes in your strategy.
4. Do you want promote coupons to help build a larger audience? Sometimes all you want to do is increase your share of the marketplace and one of the ways to do that is to grab customers from your competitors with eye-catching sales! You can get those coupons to your customers quickly with strategically placed QR codes.
There are many more questions you can ask yourself, to ensure you develop QR code marketing ideas, that are aligned to your business goals...
These goals may include:
• Increasing first quarter sales, • Getting more subscribers to your list, • Image building, • Promoting a new product or service, etc
There is another important consideration when it comes to marketing with these codes, if your code leads to a website page it is important that plenty of time and energy has been put into making this page convert for your business. The best placement in the world won't save you from a landing page that doesn't convert. So make sure you take the time to consider these points and reap the benefits.
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